Program Management 1st PayPal CEMEA TV and Brand Campaign
Program Management 1st PayPal CEMEA TV and Brand Campaign
January 2014 to March 2014
Program management and agency coordination (HAVAS worldwide & HAVAS media) of the integrated brand campaign for France, Italy and Spain (incl. TV production, media buying, digital media and owned channel marketing, consumer research, PR/Social media and merchant negotiations)
Project budget: multi-million budget
Project duration: 10 weeks
References:
TV commercial
L’ADN Article
Client: PayPal France
Service: Program Management
