Program Management 1st PayPal CEMEA TV and Brand Campaign

January 2014 to March 2014

Program management and agency coordination (HAVAS worldwide & HAVAS media) of the integrated brand campaign for France, Italy and Spain (incl. TV production, media buying, digital media and owned channel marketing, consumer research, PR/Social media and merchant negotiations)
Project budget: multi-million budget
Project duration: 10 weeks

References:
TV commercial
L’ADN Article

• Client: PayPal France

• Service: Program Management