Project Management PayPal Domestic Launch in Russia
Project Management PayPal Domestic Launch in Russia
March until September 2013
Project management of the marketing and communications work stream in the Russia go-to-market program, which opened up the Russian market to domestic e-commerce through enabling rouble as new currency in the PayPal product after obtaining a Russian banking license.
Project workstreams:
- Migration of existing consumers and merchants (KYB/KYC) in line with legal and compliance requirements dictated by the Russian banking license
- Corporate (PR/Social media) launch
- Co-marketing negotiations and launch (with 12 large Merchants as exclusive launch partners – e.g.Ozon.ru, the Russian ‘Amazon’ etc)
Project duration: < 6 months
Project Budget: $1m+
References:
Moscow Times Article
Client: PayPal France
Service: Project Management
