Project Management PayPal Domestic Launch in Russia

March until September 2013 

Project management of the marketing and communications work stream in the Russia go-to-market program, which opened up the Russian market to domestic e-commerce through enabling rouble as new currency in the PayPal product after obtaining a Russian banking license.

Project workstreams:

• Migration of existing consumers and merchants (KYB/KYC) in line with legal and compliance requirements dictated by the Russian banking license
• Corporate (PR/Social media) launch
• Co-marketing negotiations and launch (with 12 large Merchants as exclusive launch partners – e.g.Ozon.ru, the Russian ‘Amazon’ etc)

Project duration: < 6 months
Project Budget: $1m+

References:
Moscow Times Article

Wall Street Journal Blog

• Client: PayPal France

• Service: Project Management